Flair Magazine
In a press conference on the 20th of August, IKEA Egypt launched its new catalogue for 2017/2018 with an inspirational slogan “Make Room for Life”. The new catalogue focuses on the living room as the place for most of what matters in life, be it connecting with family, friends, celebrating special occasions or simply making memories.
Speaking at the press conference, Egypt Country Manager Adosh Sharma said: “inspiring people to make room for life is simply a back to basics invitation. It is a reminder to people of what is important in life. The living room not only hosts most of our daily activities, it is where we create memories with those we care about. IKEA wants to help customers to make more out of their space by offering multifunctional and modular solutions and ideas for all space living”.
IKEA new catalogue features more than 1000 new products and home solutions. It is brighter and more colourful with dark tone-on-tone colors, different shades of green turquoise, with yellow and brass accents. The sparks of bright colors tickle the eye and boost energy, with several color themes to create moods.
The new digital IKEA catalogue is more intuitive and user-friendly; and the IKEA Catalogue App complements the printed version and keeps it fresh and alive throughout the year.
This is the 67th edition of the global IKEA catalogue, which prints 203 million copies in 35 languages across 52 countries, reaching over 255 million people around the world.
