Netflix will be taking a different approach this Ramadan, as the entertainment company will be celebrating women across the region as its first time ever Ramadan campaign.
During the holy month, Netflix is taking on a ‘She Rules’ social media campaign that will be celebrating women across the gulf by linking them to their corresponding favorite female characters who inspire them, putting the spotlight on women who play leading roles in a number of Netlfix shows and movies.
The She Rules #Girlbosses campaign includes female influencers and bloggers who are leading their way in the region, including Egypt, such as Nourhane Owais, Sarrah Abdelrahman, Injy Aboul So’oud, Noha Bahr.
Netflix took this step to exhibit these leading powerful women who break the Hollywood stereotypes and are considered as heroes in a number of Netflix shows such as Orange Is The New Black, Gilmore Girls, House of Cards, The Crown, Girlboss, and so much more. These shows reveal women as fearless, brave, strong, and relentless in their own individual way despite the struggles they go through both in the workplace and at home.