Flair Magazine Ideal Standard, the world’s leader in bathroom design and manufacture, advises on the importance of reducing water waste, due to sky rocketing water consumption over the past years. Recent statistics estimate we use 55% more water than 25 years ago, with roughly 60% of all water consumed in the bathroom. This comes from every day activities such as brushing your teeth, bathing, showering and flushing. Ideal Standard notes that water usage can be greatly reduced though, through a combination of ‘green’ water efficient products and smart water saving behavior.
Leading provider of bathroom solutions promotes environmental sustainability with its water efficient products and offers advice on saving water
Eng. Maged Ayoub, General Manager, Commercial, Ideal Standard Egypt commented by saying, “As a leader in promoting environmental sustainability, we are committed to continuously pushing boundaries by developing smart water efficient technologies. Our sanitary ware solutions are widely recognized by international professional bodies for their environment credentials as well as designed to conserve significant amounts of water.”
Ideal Standard, as a driving force of change through product innovation, helping to preserve the well being of our future generations, offers a few tips on how to transform the bathroom into a water saving room.
No More Dripping Taps
Leaking taps on baths and basins can be an ongoing problem for homeowners. A dripping tap wastes up to 4 litres of water a day and countless more over time. Ideal Standard makes it easy for homeowners to eliminate wasteful dripping thanks to its ceramic disc technology. Its select line of tap collections include ceramic disc taps, which utilize a hard ceramic material in the valve, giving valves precise control and reduces dripping. Other ways of saving water include turning taps off when brushing teeth.
Showers are better than Baths
The best way to save water is to take a shower rather than a bath. On average, a shower lasts seven minutes 
and can save between 40 to 80 litres of water compared to having a bath. Ideal Standard’s smart designed shower heads are a functional and stylish way to begin water savings. Additionally, when looking to install a shower and enclosure, Ideal Standard offers several water efficient options. The company’s line of valves with built in ceramic disc technology helps control water flow, pressure, as well as water usage.
For over 40 years Ideal Standard has been at the forefront of ecological management, leading change through constant product innovation and advocacy. Present in Egypt since 1983, Ideal Standard operates 6 internationally certified plants. All products caters to the exacting needs of end users as well as developers of hospitality and large scale construction projects.
