Flair Magazine Sponsorship of Hope Village and Inner Wheel’s recent charity events highlight company’s growing CSR initiatives
Ideal Standard, the world’s leader in bathroom design and manufacture, today announced it has been actively increasing its Corporate Social Responsibility (CSR) activities with its high profile participation and sponsorship of recent charity events. By supporting two of Egypt’s leading NGOs, Hope Village Society (Hope Village) and Inner Wheel, Ideal Standard endeavors to make a positive contribution to the Egyptian community.
Eng. Maged Ayoub, General Manager, Commercial Ideal Standard Egypt noted, “It is Ideal Standard’s continuous aim to make positive contributions to Egyptian society through the active engagement of CSR initiatives and involvement in community building events. We are proud to support noteworthy charitable causes that promote social welfare and pave the way to a better Egypt such as Hope Village and Inner Wheel.”
Ideal Standard took part in the Hope Village event by sponsoring 1,000 street children, enabling them to receive suitable care as well as the gala dinner and main activities of the evening including entertainment by famous Lebanese singer Assi El Helani. The event took place April 20th in Sharm El Sheikh at the Concorde El Salam and was attended by 2,000 people. Hope Village is an NGO that provides shelter and invaluable services for street children, offering an alternative to life on the streets. Founded by late Englishman Richard Hemsely and other Egyptian philanthropists, boys and girls receive education and healthcare and can participate in numerous activities such as sports and literacy programs. Vocational training such as carpentry is also taught; helping ensure a brighter future.
The world’s leader in sanitary ware design and manufacture recently participated as well in the Inner Wheel’s 
annual fundraising event. Its annual party is the main headline event in the calendar year for the distinguished NGO. Held at Cairo’s Blue Nile boat March 22nd and attended by leading society figures, the event served to raise funds for Egypt’s cancer society. Established in 2002, the world’s largest women’s voluntary service organization brings together the dedication of thousands of women volunteers across Egypt for the promotion of a better society.
For over 40 years Ideal Standard has been at the forefront of ecological management, leading change through constant product innovation and advocacy. The company takes its corporate social responsibility and corporate philanthropy roles seriously and has supported several noteworthy causes over the years. Present in Egypt since 1983, Ideal Standard operates 6 internationally certified plants. All products caters to the exacting needs of end users as well as developers of hospitality and large scale construction projects.
