Flair Magazine Rami Al Ali’s Dazzling Designs
Named one of the top 50 most influential Arabs by The Middle East Magazine, Rami Al Ali’s beautiful and perfectly executed designs are making headlines. From Beyoncé and Kelly Rowland to Vanessa Mae and Kerry Washington, A-list celebrities and fashion icons stunned in his gowns; no wonder every fashion-forward woman and bride want to get their hands on one of his stunning designs! But how did it all start and what’s next? Rami fills us in as we talk past, present and future.
By Hend Seif El Din
How would you say your family influenced your love of fashion?
I spent my childhood in Syria and have always been interested in creative pursuits. Growing up with four sisters, I would see them heading out to events and I was fascinated at how a beautiful dress could transform their appearance. My mother also has impeccable style and that definitely influenced me too.
You initially studied Visual Communications, how and why did you make the shift to fashion?
I realized I wanted to be a fashion designer whilst studying in Damascus and I took a huge risk by presenting a fashion show for my final project. It was a breakthrough moment and I received overwhelmingly positive feedback from my professors, giving me the courage to further pursue a career in fashion.
How did you make the transition happen?
After graduation, I moved to Dubai and interned for several fashion houses where I learned a lot but really wanted more freedom to create my own designs. Tastes in the gulf were changing to reflect a more international outlook, and these things combined led to the launch of my own label – the rest is history! Although it was a tough road at the beginning, I worked hard to reach where I’m at today and I feel very lucky that I’m able to call my passion my job.
What would you say sets your label apart from other labels?
I love to play with materials and fabrics to create my own textures. – I love 3d designs with depth and structure. Femininity and elegance are at the heart of my collections and although dresses look different on each person, my aim is to create beauty that lasts, rather than simply a strong impression that can fade very fast.
I know that you design both, bridal and non-bridal couture; how different are they in terms of challenges and the creative process itself?
Designing pieces for each collection entails a unique approach and the techniques and styles that go into couture creation don’t tend to follow specific trends. Whether creating bridal or non-bridal pieces, I am meticulous about details and it is of utmost importance that everything is perfectly executed. Bridal is different in the sense that there are so many emotions attached to one dress, and I hope to embody a bride’s hopes and dreams in one gown – this can be a lot of pressure but I relish the challenge.
Which do you enjoy doing more?
This is a difficult question as working on each of my collection is special, representing a moment in time. I change my mind all the time – my favourites are different each month, each week, even each day but I am definitely at my happiest when working in the atelier – surrounded by textiles and fabrics.
I know that a lot of A-list celebrities have worn your gorgeous gowns, including Beyoncé and Ivana Trump; how did you manage to enter into the world of Hollywood in a relatively short time span, since you did establish your label in 2000? Any advice for young designers?
Everything that has happened in my career so far has been organic, and it’s been a fantastic opportunity to dress such beautiful women – I’ve been very lucky so far on my journey. When it comes to advice, I would encourage aspiring designers to truly believe in their talent but not to forget that talent and hard work combined equals success. Be passionate about what design and never give up.
Your SS15 collection is beautiful! Tell me more about it! Where did you draw inspiration from for this season’s collection?
My SS15 couture collection was inspired by Japanese culture and the intriguing hidden richness within its traditions. I admire the elegance of classic designs like the kimono and have created modern interpretations using contemporary techniques and embellishments. The collection is an expression of Japan’s heritage and nature.
Which fabrics and colors are dominant? Is there any particular reason you decided to go with those?
A sophisticated palette of gold, silver and champagne is dominant with a touch of black to contrast the more neutral hues, giving the collection a sense of both purity and mystery. Origami-style folding techniques create modern structures, and my signature embellishment is key throughout with laser cut organza giving the illusion of sequins and pearls. Sumptuous satin and Italian lace lend the collection a luxurious, extravagant feel.
Back to inspiration; generally speaking, what inspires you?
I love to travel and I draw inspiration from different trips – whether it’s people watching on the streets, exploring new cities or soaking up new cultures. I’m drawn to the thrill of discovering new things and travelling introduces you to the world of the unknown.
How about collaborations? I’ve seen fashion designers collaborate with artists and jewelry designers, for example; is that something you would consider?
The fashion industry has embraced collaboration in a big way and as a designer, I am always open to new ventures, so while it’s not something I’m considering right now, I’d say never say never.
I am aware that your collection can be found in the UAE; where else can I find your pieces?
The collection is only available within the GCC however pieces can be delivered worldwide.
In terms of customized designs, is that an option for your clients?
My couture creation pieces are made-to-measure by hand so it’s a must that I work together closely with my clients, taking into consideration the idea they have in mind and what I think will fit them perfectly as a designer. I aim to create a dress that makes each client feel her most beautiful with the confidence to stand out from the crowd.
Any expansion plans?
I would love to extend my reach into the international market. Being a designer in the UAE has definitely provided incredible opportunities and I’ve been lucky enough to establish a loyal group of clients both locally and internationally. It’s been a journey reaching where I am now and it would be amazing to become an international household name and be known across the globe.
