Flair Magazine Now that the holiday season is quite over, this is the perfect time to reflect on the luxury brands that put an obvious effort into their festive campaigns of 2016. Here is a roundup of our top 5 favorite viral videos!
Italian fashion house Dolce & Gabbana builds up a nostalgia of its scents in this holiday beauty animated video, getting its viewers to explore its divine “Scented Memories” of perfumes and colognes. The “Dolce & Gabbana Beauty” video takes you down the scented memory timeline from its 2001 Light Blue Fragrance to its 2016 Dolce Rose Excelsa.
French jeweler Cartier has created massive excitement for the holiday season with its energetic Winter Tale 2016 Holiday Ad. The magical video gets your eyes focused on a glowing panther spreading its magic by lightening up the entire city of New York and Paris. It also shows the panther lighting up the reopened Cartier flagship on Fifth Avenue.
British department store chain Harvey Nichols took a quite different approach for its 2016 holiday ad – Harvey puts the spotlight on Italy rather than on reindeers, snowmen, and baubles. The video was inspired from a scene in Luigi Pirandello’s play “As You Desire Me”, however, Harvey makes a dramatic twist within the video.
British fashion house Burberry got people into the holiday spirit in its three-minute trailer that could be seen as an imagined full-length film. The video tells a dramatized story of the founder and the major moments that identified the brand throughout its history. “The Tale of Thomas Burberry” took a different approach to convey its message, creating an emotional appeal with themes of love, adventure, dreams, and tradition.
Japanese jeweler Mikimoto proves that pearls can win the challenge of creating an elegant digital campaign, showing that pearls can go with several conservative apparels. In this “Exploring the Original” video, Mikimoto succeeded in bringing back the elegance of pearls and changed its perceived connotation with older generations.
