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IWC Schaffhausen is renowned not only for its luxury watches, but also for its long-standing passion for the world of film-making. As new sponsor of the third International Film Festival in Beijing the Swiss watch manufacturer hosted an exclusive For the Love of Cinema gala event for some 200 VIP guests and celebrities from around the world. The highlights of the evening were the presentation of the IWC Filmmaker Award, which was received by the internationally celebrated Chinese movie director Zhang Yimou, and the private concert by soul singer Aloe Blacc.
